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Channel: perspectives from Bailard Institutional » Sonya Thadhani
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How much non-virtual money would you spend on virtual goods?

Investing in consumer product-related companies can be fun. One gets to look at industries and companies whose futures are shaped by consumer trends. What clicks, what works and what will catch on are...

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The Elusive Formula to Social Media Advertising

It is unavoidable. Every single day, we are bombarded with ads and, by some estimates, we see between 500 and 1000 daily. In 2011, dollars spent on advertising totaled $170 billion, roughly 2% of GDP....

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